Upload your data to begin
Import a Creative_DownloadCrosstab export to score creatives against peer benchmarks and surface Keep / Rotate / Cut decisions. Each row represents a unique Creative ID × Campaign × Placement combination — showing or hiding columns adjusts the aggregation level.
Drop your Creative_DownloadCrosstab file here
CSV or Excel · merges automatically with existing stored data · new uploads add to — not replace — what's already there
Required columns:
Creative IdPublisher (group)Channel (group)
FunnelAd TypeCampaign
PlacementDate Breakdown
ImpressionsClicksLanding Page Visits
Total Device Orders100% Video Completes
Optional columns — included when present:
Campaign NameCreative Campaign
Phone OfferPlan OfferCreative Concept
MessageThemeCreative Template
AIPE is derived automatically from Campaign name — no extra column needed. Use Add lookup to import a Creative ID–keyed CSV and add filterable metadata columns (e.g. creative type, team, concept labels).